Case Study · Travel & Forex
MK Forex International — SEO, Social Media, Meta Ads & Lead Generation
How we run search, social and paid social for a New Delhi travel and forex company to bring in a steady flow of traveller enquiries.
4Services managed
Travel & ForexIndustry
Live growth tracking
Scope
What We Manage for MK Forex International
SEOKeyword research, on-page optimisation and local search for the company’s service pages.
Social media managementContent planning, design and publishing on the company’s social channels.
Meta AdsCampaign setup, audiences, creatives and ongoing optimisation on Facebook and Instagram.
Lead generationLead forms, enquiry capture and a simple process to follow up every enquiry.
The Challenge
What MK Forex International Needed
MK Forex International (P) Ltd is a New Delhi travel and foreign-exchange business with decades of experience. Travellers now compare forex and travel options online, against large aggregators and banks, before they ever call a provider.
The company needed to be found by people searching for its services, stay visible to travellers on social media, and turn that attention into enquiries its team could follow up quickly.
Project snapshot
- Client: MK Forex International
- Industry: Travel and foreign exchange (New Delhi)
- Services: SEO, Social media management, Meta Ads, Lead generation
- Status: Ongoing engagement
Our Approach
How We Work for MK Forex International
01
Search visibility for every service
SEO for the company’s forex and travel service pages and local searches, so people looking for these services in Delhi find MK Forex International first.
02
Social media that builds trust
A consistent social media presence on Facebook and Instagram that shows the team, the services and the company’s long experience.
03
Meta Ads for enquiries
Facebook and Instagram ad campaigns aimed at people planning travel, with lead forms and messages that reach the team directly.
04
A lead-generation pipeline
Enquiries from search, social and ads captured in one place, so every lead is followed up quickly and nothing is lost.
Services Used
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